What is Digital Product Development?
Digital Product Development is the art of conceptualizing, designing, developing and marketing a newly created digital product or service.
In today’s highly digitalised world, there is a high need for people to come up with new ideas and designs to attract more users to engage with the brand and the company. From snazzy social media content and websites, to e-commerce market places and mobile apps, the market for digital products is huge!
According to market research, digital transformation products are worth 608.72 billion USD in 2021, which is a good indicator that this career path is here to stay.
Whether you are launching your own business, or building a product for clients, this a very good time to use your technical know-how and expertise in business to create a solid digital product. What’s more important is that you don’t need to be a student of computer science or software to become a digital product builder.
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Digital product design is the process of identifying, imagining and creating a product that can address and solve the issue of the users. A digital product builder designs, creates prototypes and executes digital products in a virtual world using either low code or no code solutions.
A few skills a product designer should have to make sure their work is noticed are:
📌 Advanced understanding of technology & business.
📌 Strong organizational, problem-solving and planning skills.
📌 Excellent written and verbal communication skills.